Confidence in Motion
View the film about Subaru's new brand statement
“Confidence” reflects Subaru’s attitude toward engineering excellence and the trust generated among drivers by following through on its commitment to provide both enjoyment and peace of mind. “in Motion” expresses Subaru’s resolve to continue innovating to meet customer expectations in a world of constant change.
Subaru will proactively address global environmental issues and the demands of ever-maturing automobile use. Subaru believes automobiles should be more than just a means of simple transportations. They should also be a source of enjoyment, and enjoyment rests on a foundation of peace of mind. These two inseparable values are central to the Subaru experience. As customer expectations are diversifying, Subaru will foresee these needs with independent thinking and continue to offer enjoyment and peace of mind without losing sight of the essence of what an automobile should be.
“Confidence in Motion” expresses Subaru’s aim to continue evolving in order to offer even more customers new ways to enrich their lives through a uniquely satisfying Subaru experience.