About Subaru

Learn about what makes Subaru, Subaru.

Forester - Then and Now | About Subaru


70 years of engineering passion. An unwavering commitment to safety. And innovative technologies that really set our cars apart. Subaru in a nutshell? We’re all about safety, capability and reliability.

Right across our range of stand-out SUVs and Crossovers, we’re dedicated to providing the best possible protection and performance – to keep you and your family safe while delivering driving confidence in all conditions.

This is our promise to you, because we know what’s important to our customers. It’s why we build vehicles that are Better Where It Matters.


We have a long and proud history of automotive excellence – delivering impressive performance on and off road, all around the world. Mud, rain and tricky terrain have become part of our DNA.

All that experience means that, whatever the weather or road conditions, Subaru’s core technologies enable our cars to live up to our brand’s exceptional standards of delivering outstanding safety, capability and reliability at all times.

Wherever you go and whatever you drive, you can rely on your Subaru to give you complete confidence, ultimate enjoyment and ongoing peace of mind – year after year, mile after mile.


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 Our cars are fitted with a host of innovative technologies as standard such as Eyesight Technology, Subaru Rear Vehicle Detection and Reverse Automatic Braking. It doesn't stop there, the Subaru Forester e-BOXER is fitted with a Driver Monitoring System and Starlink Infotainment System. To find out more information about our technology, click here 


With a long history of innovation, sophisticated engineering and pioneering technologies, Subaru has developed progressive systems, such as Symmetrical All-Wheel Drive (S-AWD), Horizontally-Opposed Boxer engines, EyeSight and Subaru Global Platform which all have made a recognized contribution to the vehicle safety. We are constantly working to enhance our products for improved safety and limit the impact of the automotive industry on the environment.

Every car that leaves the Subaru factory is made with the same Subaru DNA; the Symmetrical All-Wheel Drive, the Boxer engine and the Subaru Vehicle Dynamics Control System. It is the heart and soul of our vehicles, and it is what makes a Subaru a Subaru.


As you can see, we are proven winners in the above...


Best In class Euro NCAP Forester e-BOXER - Awarded best in class 2019 by Euro NCAP

 What Car - Technology Award Winner 2020 Forester e-BOXER - Winner of the What Car? Technology award 2020 for Eyesight Technology

XV e-BOXER - Euro NCAP 2017 XV & XV e-BOXER - Awarded Five Stars by Euro NCAP in a 2017 test